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PC (Direct Marketing, Product Centricity, Growth, PC Cracks) - Coggle…
PC
Direct Marketing
Inidividual Customer Value
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What/When/How
Originated Segmentation
Unfair reputation?
Forerunner Data models
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Product Centricity
aka Business
Leadership strategy
Operational/Performance idea
Develop, market & lead
Operational
Ikea
Walmart
Zara
Performance
Apple
BMW
Scalability
Growth
Volume
Cost
Mkt Share
Growth
New market
Geographic
Demographic segment
Product Expertise
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Product Silo structure
New Product
PC Cracks
Tech revolution
Globalisation
Customers
Informed
Passive to Active
End To End Solutions
IBM transform
lower profit bundles
Demanding
Customer data collection
Loyalty cards
Individual data
Commoditization
Short life cycles
sustain lead how
Deregulation
More competition
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