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Barriers to market entry faced by LCCs, 2 (1) - Coggle Diagram

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Barriers to market entry faced by LCCs

3

Geography

Finance

Marketing Activities

Supply Issues

Macro Economic Factors

Competitiveness

Government Policies

Management

Geographical distribution imbalance

Bilateral agreements

Passenger rights

Governtmental subsidy

Protectionist policies

Failure to decentralise resources

Positioning of the country market

Regulated markets

Cost per seat

Capital

Strong financial management

Length of capital return period

Decline in personal well-being

Exchange rate difference

Distribution

Lack of effective marketing policies

Brand loyalty

Disruptive competition

First mover advantage

Market domination

Slot management

Difficulties in acquiring aircraft

Capacity limit

Human resources

1

3

13

10

1

7

1

4

2

2

1

5

1

3

3

7

1

6

5

1

2

4

1

3

1

7

4

1

6

1

3

1

1

3

1

3

3

1

2

1

3

1

2

4

1

2

1

2