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Barriers to market entry faced by LCCs, 2 (1) - Coggle Diagram
Barriers to market entry faced by LCCs
Geography
Geographical distribution imbalance
1
1
Finance
Cost per seat
1
1
Capital
5
3
Strong financial management
2
2
Length of capital return period
1
1
Marketing Activities
Distribution
7
3
Lack of effective marketing policies
1
1
Brand loyalty
3
3
Supply Issues
Slot management
4
3
Difficulties in acquiring aircraft
1
1
Capacity limit
2
1
Macro Economic Factors
Decline in personal well-being
3
1
Exchange rate difference
3
2
Competitiveness
Disruptive competition
5
4
First mover advantage
1
1
Market domination
6
2
Government Policies
Bilateral agreements
7
6
Passenger rights
1
1
Governtmental subsidy
1
1
Protectionist policies
4
3
Failure to decentralise resources
10
4
Positioning of the country market
Regulated markets
13
7
Management
Human resources
3
2
2
1