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stattas - Coggle Diagram
stattas
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Experiments
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Woodworth 1938
Researcher holds all variables constant except for one factor, which is his 'experimental factor' or independent variables. The observed effect is the dependent variable, which in a psychological experiment, is some characteristic of behaviour or reported experience
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Questionnaires
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Considerations
Financial Costs
Can be costly if researchers travel to the interviews or pay for participants to travel to the interviews
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Can be costly if hard copies need printing and, for postal questionnaires, stamps/envelopes needed
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Time Demands
Time consuming as time is spent with each individual participant (reading them questions/recording their responses)
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Missing Data
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Can be reduced if online questionnaires stop skipping questions + if participants are allowed to contact the researchers if they have queries about questions
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Question Types
Open
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Strengths
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Even if you are an expert in the topic, participants can provide unexpected and insightful responses
Do not provide participants with selection of answers, so are less likely to bias responses (as participants may feel they have to choose a provided answer even if none fully apply
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Weaknesses
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They are time consuming to analyse as you must read through/listen to each answer and pick out relevant information
Closed
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Weaknesses
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Participants can choose random answers, even if they do not understand questions
Psychological Constructs
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Reliability
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Internal Consistency
If individual test items measure one construct, do they produce results consistent with one another?
Cronbach's Alpha :wolf:
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Values below .70 suggest participants' responses to 1+ items differed in their responses on other items
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Interrater Reliability
Do different researchers, using the same test to mesure the same construct in a person, produce consistent results?
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Validity
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Content Validity
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Lawshe, 1975
Suggest giving tests to experts -> asking them if each item is either Essential, Useful, or Not Necessary. If >50% class an item as essential, it has content validity
Criterion Validity
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Do scores on a test correlate with other measures/criterions you would reasonably expect them to correlate with?
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