Please enable JavaScript.
Coggle requires JavaScript to display documents.
coka cola frestyle - Coggle Diagram
What’s your secret formula?
Personalized
One to one
Tailored
Not just something well
Must be for me
Just my way
Contact free
Memorable and Meaningful
Customer experience
One size doesn’t fit all
share a coke
exiting
Keep it relevant
Created a scavenger hunt
Just a kid - 'we’re just a kid from…
Merchandise and charity support
It resonates with the customers
Create ownership
4 types of media
Paid
tv commercials.
Owned
coca cola trucks
freestyler machines
social media channels
Earned
Bloggers
The press
Shared
Customers
Partners
Signs
Menus
Billboards
Max 5 words billboard text
Pinball effect
Consumer in the center of your marketing
Mobile device connected to the machine
Make and mix your own favourite drink.
Internet of Things
Big Data analytics
The number of options is infinite because you’re in control
Mixologist
You make what you want when you want it
We’ll make it for you whenever You are
Influencer make trends
