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Branding for 4 stages - Coggle Diagram
Branding for 4 stages
Shopping
Strength wins
Reassures lacking knowledge
Simplify decision
Confer status
Luxury goods
China after Mao
Experience
Organic brand communities
Lifestyle idea
Engagement
User posts
Market trust indicator
Complaints opportunity
Living
Organic need
Suggested need
Attention
Involuntary
Unusual
Edgy
Unresolved
Voluntary
WOM
Friends posts
Pleasing
Planning
Confirmation bias
Brand association schema
limits 'mobility'
Brands equal products
= weak
Filed under 'product'
Messaging
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adapt mind-states