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Technology, technological innovations saturate modern life and thereby…

- - - - Effect on Virtues
        
        Attentiveness
      - Freedom
        
        Free Decisions / Choices / Critical Thinking
        
        = Social media inhibits individuals from critically and freely making decisions and choices for themselves.
        
        (1) Decisions and choices are shaped by the standards and norms of the society in which we live.
        
        (2) Social Media shapes the standards and norms of society.
        
        The use of social media is prevalent and almost an essential tool for everyday living. The influence of it is just as far reaching, with it not only influencing our online persona but also out everyday behaviour and expectations.
        
        1 more item...
        
        "Conformity"
        
        mental health ... when these societal norms shift from what is realistic, what we as individuals desire ... how this effects our wellbeing and mental health. Ties into social media stifling freedom. Stifled freedom.. results in poor mental health?
- - - - What is surveillance capitalism? Throughout history, the frontiers of commodification have been pushed. In today’s day in age, surveillance capitalism may be a new frontier. Monopolized conglomerates, like Google, Amazon and Facebook, have commodified a by-product of our private digital experience. This by-product, namely ‘digital exhaust’, is rich in behavioural predictive signals. Shunting this data through computational analysis allows for the development and monopolization of predictors of human behaviour. More insidious than collection and prediction of our behaviour is however the ability for companies to intervene and tune human behaviour so that human life is subverted in a direction that serves business interest.
        
        How does this change capitalism? Capitalism relies on uncertainty and freedom. Selling of ‘certainty’ in the form behavioural predictors means that markets are predictable. Moreover, these predictors are used to sabotage freedom by tuning our news feeds and in the case of Pokémon Go, our movements as well. (Pokémon Go – business were paying for the footfall in their business.) Surveillance capitalism therefore grossly manipulates capitalistic markets and human behaviour.
      - How does surveillance capitalism affect democracy? The backstage operations of surveillance capitalism use subliminal cues to shift human behaviour in a variety of directions, directions that serve business capitalistic interest. This destroys an individual’s autonomy, self-regulation, human agency, self-determination and individual sovereignty. Without the capacity for these vices, democratic function is simply unimaginable. May result in a society that is not marked by democratization of knowledge but instead, a society that is marked by the most extreme asymmetry of knowledge and the power to know and influence human behaviour. This may result in again a pre-Gutenberg era, where knowledge and learning were for the elite and not the masses.