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Facebook, Benjamin - Coggle Diagram
Facebook
Advertising objectives
Awareness
Attracting the right audience
Consideration
Keeping your audience
Conversion
Moving prospects to a desired action
Individual profile
Benefit
Add friends
Updates on Facebook profile
Weakness
Limited to 5000 friends
Posts can only reach up to 5% of friends
Interest Groups
Benefit
Share thought, ideas and activities
Interact with group members
Weakness
Interest group are not popular
Posts can only reach group members
Page
Benefit
Create content and advertisement on Facebook
Targeted advertisement
Access to Facebook insights or statistics
Weakness
Irrelevant advertisement will annoy your audience
Privacy concern
Post can only reach followers
Difference between organic and paid post
Organic
The number of people who have seen your post through unpaid distribution
Publish posts for free
Keep people coming back to your page, clicking on your posts and sharing your content
Create high quality content and interact with fans
Paid post
Paid ads allow you to target people who have not liked your page but have similar interests and/or demographic
Target your post to your right audience directly aligned with your business outcome
Optimal decision making
I want people to develop a perception (Brand)
Brand awareness
Reach
Engagement
Video views
I want people to take an action (Direct response)
App installs
Lead generation
Conversions
Store visits
Benjamin