Digital Marketing
Digital vs
Traditional/Offline Marketing
Definition
Any type of marketing that uses electronic devices
Ant type of marketing that is not online
Customer Reach
Globally
Limited
Cost
Cheap/Expensive
Expensive
Availability
Unlimited 24/7
Limited
Tools
Unlimited
Limited
Time Bound
Need less time
Need more time
Competitor
Many competitor
Less competitor
Purpose of Digital Marketing
Lets you communicate directly with the customers who see your content
This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you're building.
Create your ideal customer profile
Ask yourself what problem your business solves
Research and identify your best customers
Analyse customer feedback
Define important customer characteristics
Develop a marketing strategy
Stage of consumer awareness
Unaware
Problem aware
Solution aware
Product aware
Most aware
The customer is not aware of their desires and needs
The customer does not concern about the products and services offer by the business
The customer does not concern about the price of products and services offers by the business.
The products has the need/problem solve to customer
The customer recognize the need/problem immediately
But the customer does not yet recognize the connection between the needs/problems with products or services.
The customers either know or recognize the connection between the needs and the products and services offered by the business.
The customer does not yet know that there is products or services meets their needs
The customer know about the products or services but does not want it yet.
The customer view on competitor websites the identified what products best/fit with their needs
Customers making observations of the products and services; features, specifications, technical details.
The customers visit comparison to know unit selling proposition (USP), pros and cons.
The customers know the products and wants the products or services
The customer just not buy it yet.
What is Marketing?
The process of conveying the value or worth of goods or services to customers with the ultimate aim of translating this into profit.
Marketing is more than just selling but it is about understanding the needs of your customers/market and building a long lasting relationship with them.
What is Digital Marketing?
A projection of conventional marketing, its tools and strategies, on Internet.
A new phenomenon that brings together customization and mass distribution to accomplish marketing goals.
New concept of digital marketing: user-centered, more measurable and interactive
Promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Delivered via Internet, mobile text messaging, display/banner ads and digital outdoor signage.
Why use digital marketing?
Increase website traffic
Increase brand recognition
Improve search engine rankings
Generate ideas
Increase online sales conversion
Improve internal communications
Benefits to Brand/Companies
Branding
Completeness
Usability-functionality
Interactivity
Visual communication
Relevant advertising
Community connection
Virality
Measuring output
Content marketing
Content curation
Associated costs
Time
Labor
Information interactive, graphic design
SEO
Programming
Hosting
Promotions and campaign management