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Social Media Marketing, Benjamin - Coggle Diagram
Social Media Marketing
Definition
A form of Internet marketing utilizing social networking sites as marketing tools, thereby gaining traffic, brand exposure, and interaction with customers through social media.
Stages of SMM Process
Goal
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Distinguish between earned, owned and paid media
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Media types
Earned
Free publicity, generated by fans (in response to the content made)
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Choosing The Channel
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Instant communication
Become no longer monitored, controlled, carefully managed as it become faster and real-time response.
gives more human, approachable feel
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