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Visual Design Model, Clark, R.C. & Lyons, C. L. (2011). Graphics for…
Visual Design Model
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Design Visual Approach
After clear goals and context are outlined, determine the environment for the graphics
The look of the grpahics should carefully be assessed based on the nature of the content being created
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Determine Context
Consider constraints like budget, time, previous information
Consider medium type/delivery, physical surroundings, and your audience (what is their background knowledge, age, gender?)
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Clark, R.C. & Lyons, C. L. (2011). Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials (2nd ed.). San Francisco, CA: Pfeiffer.