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Upcycled jacket - Coggle Diagram
Upcycled jacket
Sustainability
upcycled
recycable
local production
made to last
6RS
Target Audience
Age 14 to 35
outdoors interested
intrested in fashion
Male
environmentally conscious
Ergonomics
Comfortable
safety
fits well
protects from weather
Purpose
Multi functional
decrease the waste
upcycled
look fashionable and weather ready
Durability
Long-lasting
strong materials
good craftsmanship
made to fit
Functionality
comfortable
Many pockets
wind and possibly rain proof
breathable
Story Telling
creates intrest
connectiction with customers lifestyle
creates a better customer experience
sustainability and clothing waste
Aesthetics
material
different materials
colour
black/Grey / white
fit /size
slim / baggy fit
trends
following modern trends
wishes
functionalities
comfortable
many pockets
fashionable
Needs
fits the customer
pockets
rain/wind proof