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Social influence - Coggle Diagram

- - - - Internalisation
        
        Conforming to the group because you accept its norms – you agree privately as well as publicly.
      - Identification
        
        Conforming to the group because we value it – prepared to change views to be part of it.
      - Compliance
        
        Superficial agreement with the group – going along with it publicly but holding a different view privately.
    - - Informational social influence (ISI)
        
        Agreeing with the majority view/behaviour because we believe they know better or are more likely to be right.
        
        May lead to internalisation
      - Normative social influence (NSI)
        
        Agreeing with the majority because we want to be liked and/or do not want to be rejected.
        
        May lead to compliance