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Brand training - Coggle Diagram
Brand training
Crafting your personal brand for your small business
TARGET AUDIENCE
Profession
Solopreneurs
Freelancers
Content creators
insurance / property agents
Profile
Females
Back to work mum
stay home mums
women looking to change careers
Students who are looking to be famous / earn side income
Why do they need this training?
To solve the problem about not knowing what is a suitable brand positioning for their new venture
Problem statement
People these days are looking for a sideline or want to start their own business for a more balanced life
Jobs are getting more competitive and they want to stand out
what type of content will target market want to know
how to craft your personal brand, creating a brand guideline
what branding is important and how it can impact you
blackpink lisa and crazy horse
how to identify suitable partnerships
identifying your niche / offering
identifying your target customer profile and market size
Applying your personal brand in your content
colours / fonts / filters / photography style / copywriting style
Using softwares and AI to keep your brand consistent
Format
Video class
Tools / worksheets / templates
Revenue stream
$49 Online course - Crafting your digital brand identity
1.5 hr video presentation
What is branding
Useful tools and templates
Crafting your brand pillars
Developing your brand
Templates / worksheets
Problems this course solves: not knowing what design can suit your content. Wanting some consistency in your brand. To look more presentable and attractive.
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$249 Course + Toolkit
Building your brand in the digital age
Problem statement
Many businesses are traditional and dont know how to manage their online brand presence
They dont have any brand guidelines
Hired marketers but dont know how to brief them
Expenses