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Ice-o-Matic Strategy - Coggle Diagram
Ice-o-Matic Strategy
Sales
LinkedIn Sales Nav
top ten Dealers - continuous list
Memberships
cedabond
ENSE
National accounts / Steve??
PUSH VS PULL strategy
Sell via eccommerce/marketplaces?
Additional sales resource - take someone from Scotsman / Classeq for the south?
Marketing
Monthly Newsletter
Blog
Promo/offers
CIM8's
competition
Summer promo UCGs
Ads
Google ads
Re-marketing
Youtube ads!!
Social Media
Video content
Speak to Parts Town
Testimonials
Case Studies
SEO
Dealers
Incentives
regular communications
New dealers
Run a promo with a specific dealer - e.g. Nisbets / Catering appliance on different models
Any attending HRC?? send machines to dealers at shows?
dealer portal - images brochures etc
Discord for IOM?
shows
NRB
Digital Game
VR of machines??
Nisbets Live
service
improve our reputation for service
CUK admin help
systems
Ordering system - e.g. swift cloud
Testimonials of good service
PR
Knowledgebase
Improve access for dealer training and materials
webinars/evergreen/on demand to cover training
quizes?
Refurbs
campaign for 12 available to sell
speak to countrywide dealer
Accessories and Filter sales
Add to eshop
marketing cloud journey?
Attack competitors
Competitor Analysis
Pricing
stock
Shift to Culimat??