Media for the Masses

WW1

Ends Golden Age British Empire

US seize comms lead

Radio 1 vs 2-way

Radio in home?

'feature' film

Hollywood 1940-1960

War cine sandwich

Sound defeats Europe

Studio system

mirror retail chains

vertical integration

Stars as marketing

created fan culture

model pop music

Nickelodeon into studios

working class first

Great early Danes

Film

Modern Press

Magazines

late 1800s

consumerist 'feminism'

bourgeosie family ideal

Objectivity selling point

Sensationalist press

'new journalism'

social responsibility concept

Press barons

selling over influencing

Abolition of duties

Profitable!

Proliferation

Consolidation #

Advertising

Creation loyal consumer

vital society economy

respect!

jfr raw material

'consumer culture'

shared needs democracy

USA ideal soil

Patent medicines

consumer legislation

ethical principles

productization

associate w imagery

late 1800s

Sears cat

'farmers' bible'

jfr Amazon

industrialism into consumerism

London birthplace

1650s

Merchants not consumers

factory produce

Elite press

Publishers' book ads

Products expand

factual product deets

1800s

John Houghton

'advertising father'

add imagination

freak shows