Media for the Masses
WW1
Ends Golden Age British Empire
US seize comms lead
Radio 1 vs 2-way
Radio in home?
'feature' film
Hollywood 1940-1960
War cine sandwich
Sound defeats Europe
Studio system
mirror retail chains
vertical integration
Stars as marketing
created fan culture
model pop music
Nickelodeon into studios
working class first
Great early Danes
Film
Modern Press
Magazines
late 1800s
consumerist 'feminism'
bourgeosie family ideal
Objectivity selling point
Sensationalist press
'new journalism'
social responsibility concept
Press barons
selling over influencing
Abolition of duties
Profitable!
Proliferation
Consolidation #
Advertising
Creation loyal consumer
vital society economy
respect!
jfr raw material
'consumer culture'
shared needs democracy
USA ideal soil
Patent medicines
consumer legislation
ethical principles
productization
associate w imagery
late 1800s
Sears cat
'farmers' bible'
jfr Amazon
industrialism into consumerism
London birthplace
1650s
Merchants not consumers
factory produce
Elite press
Publishers' book ads
Products expand
factual product deets
1800s
John Houghton
'advertising father'
add imagination
freak shows