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Social Media Analytics - Coggle Diagram
Social Media Analytics
Seven Layers of SMA
Mobile
Location
Hyperlinks
Actions
Network
Search Engine
Text
Purpose of SMA
Improving marketing strategies
Monitoring brand reputation
Enhancing Customer experience
Cycle
Extraction
Cleaning
Identification
Analysing
Visualization
Interpretation
Need
Customer insights
Competitive advantages
Business intelligence
Types of Social Media Analytics
Diagnostic anlytics
Prescriptive analysis
Descriptive analytics
Predictive analysis
Challenges of SMA
Diversity
Unstructureness
Volume & Velocity
SMA Tools
Google mobile analytics
Trendsmap
Netminer
VOSON
Google Analytics
Google Trends
Tweet Archivist
Types of social media
Instragram
Whatsapp
Facebook
Gmail