summer at westgress
colours
target market
purpose
sports
10-16
anyone who wants to do a wide range of the typical sports
don't have to be super sporty or love every sport but want to be healthy and active
blues
greens
purples and pinks
similar to grass and the outdoors
darker greens for more densely packed forest areas
darker blues for sun sets or later in the day
sky light blues
dark purples for sunrises
light pinks for sun rise
golf
football
baseball
horse riding
diving
rock climbing
sailing
tennis
to get kids exited about the outdoors and teach them all survival skills that they could need in the future
to get kids outside and off their devices and have fun doing sports and learning how to save the environment
advertising
x/twitter
tiktok
YouTube
location
cabins
forest
big open spaces for sports
typography
fonts
adventures
fun
exhilarating
adventure/survival skills
foriging
starting controlled fires
building shelters
cooking on fires
marshmallow roasting
first aid