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Exam - Coggle Diagram

- - - - Online store atmospheric cues: what is the experience of the online store
        Visual complexity: what does it look like? How easy is it to navigate? How is it for the organism, the consumer to navigate
      - ambient factors
        
        design factors
        
        social factors
        
        product presentation
        
        layout & functionality
        
        links & menu
        
        images & interactivity
        
        chat bots
        
        link to SM
        
        can be very stimulating, enticing, drawing in the customer
    - - emotions & cognition
        
        mood
        
        affect
        
        feelings
        
        attitude
        
        emotions
        how does it make the customer feel
    - - approach or avoid -purchase, -return to website, -share on SM, -avoid (no purchase, no revisit). It deals with things like security, functionality of payment (three clicks)
  - - - persuasive across societies and geo.borders, culturally prominent at both local and global levels. it is no longer one-way interacttion
      - understanding this complexity is important as it allows for sharing meaning, hopefully leading to sustained and meaningful dialogue and the development of significant relationships (Fill, 2016, p.64)
      - interactional communication. these influence factors are important: indicate mass media don't have direct and all-powerful effect over their audiences and personal influences are necessary to be persuasive and exert direct impact on members of TA
      - 8C's of s-commerce: content, community, commerce, context, connection, chatbots & committment
        
        a plethora of new technologies, including AR, VR, VA, And haptic integration market suggest that the future of social media will become increasingly sensory-rich As Vr technology becomes more affordable and mainstream it is inevitable that social media will play a role in AR&VR bringing increase visual richness to social media space
        
        Customer will be able to engage with firms anywhere anytime in the best-case scenarios solutions to problems will be immediate and perhaps even solved pre-emptively using predictive approaches (integrated customer care)
        
        The global Big data analytics in retail market size is expected to reach $14.1 billion by 2026, rising at a market growth of 23.4% CAGR during the forecast period (Business Wire, 2020)
  - - - B2B
        
        NuORDER is a platform that facilitates wholesale ordering and collaboration between fashion brands and retailers. The platform streamlines the buying process, allowing brands to showcase their collections and enabling retailers to place orders digitally. It helps improve efficiency, transparency, and communication within the fashion industry's wholesale ecosystem. connects fashion brands with retailers, facilitating wholesale transactions and order placements between businesses rather than directly with individual consumers.
      - B2C
        
        may involve the intermediaries like wholesalers and retailers
      - C2C
        
        the consumers create value that an organization uses to engage in a business process or gain a competitive advantage
        
        Poshmark is an online marketplace where individuals can buy and sell new or used clothing, shoes, and accessories directly with other consumers. Users can create their listings, set their prices, and engage in buying and selling transactions within the Poshmark community. This creates a peer-to-peer fashion marketplace where consumers act as both sellers and buyers, facilitating a C2C fashion exchange
      - D2C
        
        customers love buying directly, they are confident they purchase the authentic product, broader product assortment. also, keep and control data, memberships, personalisation of customer experience, product recommendations, apps can collect more data, informs retail strategy, integrated e-commerce & social media
        
        Brands in a D2C model often operate their own e-commerce platforms and may have physical stores.
        This model allows brands to have more control over the customer experience, build a direct relationship with consumers, and gather valuable customer data.
        
        Everlane, known for its transparent approach to pricing and manufacturing. The company designs and sells a variety of clothing and accessories directly to consumers through its online platform. Everlane emphasizes ethical production practices, high-quality materials, and transparent pricing, allowing customers to understand the true cost of the products they purchase.
      - C2B (emerging and currently growing). mention pre-loved pieces
        
        Affiliate marketing
  - - - 70% of US general consumers rate their digital identity as important. 65% digital ownership, 50% rate they are interested in purchasing digital asset in the next 12 months
    - - accelerated conversion, time-limited tactics and urgency)