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Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements?
numerous entrepreneurs are willing to make big allocations on commercial promotions to stimulate sales. To be specific, the attention-grabbing nature of vivid illustrations and catchy jingles in advertisements may subliminally etche on viewers' memories. Gradually, this may create an deep illusion and position their brand in consumers' impression. In addition, the most susceptible target is preteen age. the presence of celebrity endorsement in promotions especially aimed at kids may stimulate their urge to possess, because those in impressionable age group can lack maturity and knowledge to make informed decision, then pestering their parents to instantly purchase.
saturated homogeneity of certain products polarizing them thereby turn into a must-have item. frequent exposure to these products and crowd effects may evoke potential customers' curiosity and buy it regardless of its unnecessity. Fried cookers of Lotte is a good testament in this situation.
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Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements?
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