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SEO, Benjamin - Coggle Diagram

- - - - Make yourself relevant to your audience
      - Boost brand awareness
      - Increase share of voice
      - Drive conversations and retention
    - - "To learn about something"
      - "To take action"
      - "To find something"
    - - Informational
      - Investigative
      - Navigational
      - Transactional
  - - - Keyword stuffing: the practice of loading a webpage with keywords or numbers, attempting to manipulate site's ranking.
    - - Keywords semantically related to the main keyword
- - - - An algorithm that determines your website rank based on the number of quality backlinks pointed to the website
    - - A method of link analysis, it is used to separate the natural and genuine website and web page from the spam web pages that are developed to mislead the search engine using Blackhat tactics
  - - - Has to do with how widespread the domain name is
      - A search engine ranking score that gives a measure of how successful a site is when it comes to search engine results
    - - Relates to how authoritative the content of a single page is
      - The value a search engine assigns a Web page
  - - - Anchor text is the visible, clickable text of a link
    - - Focus effort on high quality backlink from sites in the industry or closely related
    - - A signal quality backlink is better than 10000 low-quality backlinks
  - - - Find out the links that points to a page or resource that does not exist
    - - In exchange for a glowing testimonials, give backlinks to the company