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4P Framework for Hazzle Publishers - Coggle Diagram
4P Framework for Hazzle Publishers
Product
Is the Size of the product handy for the readers (P2)
Is the quality of the papers used for printing as per standards ? (P1)
Is the packaging or the binding loose ? (P1)
Price
Do they provide one-time payments or EMIs for costly books (P1)
Do they give out coupons and discount vouchers for their old customers (P2)
Is the retail price and online price have major differences (P2)
Promotion
Channels for marketing
Advertising
Are they using Affiliate marketing or online ads (P2)
Social media
Are the ad caompaigns constant and updates (P1)
Public Sales
Are they targeting the right audience (P1)
Place
Store Location
Is there proper assistance to buyers at the stores (P2)
Is the product visible to the eyes in the stores (P1)
Is the location close to where there is customer aggregation (P1)
Delivery
Is the prodcut delivered within promised time (P2)
Do the distirbutors have enough stock to fulfill the needs (P1)
Do they deliver to all the locations within the PIN CODE (P2)