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TOM Heatpack - Coggle Diagram
TOM Heatpack
Colour
Pastels
Soft
White text
Solid coloured package
Style
Minimalist
Simple
Health conscious
Target market
Young mothers
Seeking healthy and safe products
wanting quality products for their children
Young women
influenced by the health conscious movement
wanting aesthetic products which meet their needs
Brand personality
Feminine
Calm and simplistic
aiming to sell simple period care products
Minimal text emphasising 'organic'