Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing 101, Intro to Marketing (House) - Coggle Diagram
Marketing 101
principles (Buckingham Plc)
Value (bad-haircut polyglot)
Differentiation (long-hair Daniel)
Segmentation (Waga Nick cake)
4Ps (yo!Paul 4-leaf serenades)
Exchange (Covent Gdn)
Supplier Mkt (Wagamamas)
Production focus (Patan)
Lowering costs (FOH chefs)
Volume (Inundated w customers)
Market share (TikTok TP slice)
Generic products (all dishes same)
Buyer Mkt (Fopp)
Customer needs (Kenny)
Relationship (Tdr Natalie)
Segmentation (Mandarin tease)
Repeat purchase (1-by-1)
Differentiation (Veit mashes)
Experience Focus (Ale)
Buzz (buzz cuts Loan)
W-O-M (speaks comic bubble)
Trust focus (CL)
Build trust (builds giant bird)
Strategic Marketing (yo! giant Jenga)
Market driven (Lorry to Borough)
Know Mkt (history Ulla)
Buyers' wants (Jason Derulo)
1+2 (Blackboard maths)
Operational competence (performs surgery)
Product differentiation (next gets pill)
Customer responsiveness (wakes student after)
Fair value line (ride by performance)
Dictate structure (human biology diktamen)
Leadership strategy (Sailing w Amma)
Competitors likely move (Dale & Junaid dance)
Intro to Marketing (House)
Module 5 (bedroom 1)
Awesomeness TV
Playboy in China
Crocs
Barriers to, and Challenges of, Customer Centricity
Pay It Forward: Google and Others
CLV: Electronic Arts
Rewarding CLV: Merial
Customer Analytics Initiative
New Start-ups in Customer Centricity