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Week 14 Attitude change - Coggle Diagram
Week 14 Attitude change
turn a product weakness into strength
mirror effect
inside out reflection
persuasion
changing attitudes/beliefs surrounding a message
liking
liking the product or seller
authority
more believable
reciprocity
meet them half way
consensus
consider what others are doing (friends doing it)
scarcity
not many left
attitude doesnt always predict behaviour cited in materials
personality charachteristics affecting attitude
intelligence
more receptive
general persuability
resistant to persuasiveness
self defensiviness
harsh facts resist
cognitive needs & styles
how people get info
group affiliations
group norms
traditional comms model
updated sender -comms medium - reciever
attractiveness
credibility
impact of celebs
use of mascots in ads
advertising appeals
emotional
personal
social
fear
humor
more exposure phenomenon
habituation
two factor theory
Model ELM elaboration likelihood model of permission
elaborate infomation
customers process more info when they are more invovled with a product
central
peripheral