promoting
Sponsorship
General advertisng
personal selling
Digital marketing
Pros
Cons
It's sustainable
It's efficient
General advertising targets the general public and requires less maintenance and fewer updates.
When a company uses general advertising, it can achieve multiple goals with a single promotion because it's less specific than other types of promotions.
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less customizable
When businesses use general advertising, they're appealing to a wide range of individuals, which limits the ability to target specific audiences.
It limits data
Unlike digital promotions or personal selling, collecting and analyzing data can be challenging with general advertising. Companies may find it more difficult to note how their customers react and respond to their general advertisements.
pros
cons
It increases income
It forms relationships
unstable
It increases risk
pros
cons
builds trust
informative
expensive
pros
cons
maintainable
highly competitive
Digital advertisements are easier, quicker, and cheaper to produce than larger television or radio ads. Digital campaigns are also easier to maintain and revise.
A global audience also brings global competition, which can present many challenges.
A sales representative's salary, travel expenses, and commission can make personal selling more costly.
Communicating with customers face-to-face or over the phone is a great way to establish long-term a relationship, because people often find it more reliable than digital messages.
A salesperson has a wealth of knowledge on the product or service they're offering. One of their primary responsibilities is to answer a variety of questions from each customer.
A sponsorship can lead to a surge in sales because it can attract new customers who are interested in the sponsoring company.
.Once a company establishes a public association with a popular brand or person, a common relationship forms and can build long after the initial promotional scheme.
Brands or individuals may suddenly withdraw from an agreement, which can lead to bad press.
If there is reputational damage to the brand or person that the company has chosen, it can damage the company's reputation as well.