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Yield Management, image , image , image , image , image , image , …

- - - - Strong demand: Higher price
      - Low demand: Reduce prices
    - - A guest staying longer is generally better
  - - - factors are
        
        Time, purchaser and conditions attached
  - - - Current status, Historical Data, Community Happening, The competition
    - - Typical forecasting periods in a hotel
        
        The 10 day, the 90 day and the year forecast
    - - Develop strategies
      - Revenue Per Available Room (RevPAR)
        
        Rate Controls
        
        Used to maximise the average rate
        
        Stay Controls
        
        Used to optimise the occupancy