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Story straight - Coggle Diagram
Story straight
Criterions
Audiences are easily overwhelmed by too much information
Simplicity is important
An organized story helps analysts organize data effectively
Use pyramids to build stories
A story structure is needed to arrange the data properly
To increase sales, Company X must grow brand loyalty
What has been consumer interest in our brand over time?
Consumer interest in our brand has reached all-time high levels
Brand Awareness Over Time (3P Study)
Customer Call Transcripts (CSR Database)
Search Volume Over Time (Google)
How strongly have consumer groups advocated for our brand?
Advocacy for our brand has been driven by specific consumer segments only
Consumer Segmentation (3P Study)
Twitter Sentiment 3P Sentiment Analysis Tool)
Customer Satisfaction (3P Study)
Why did some marketing drive sales while others did not?
Advocacy for our brand has a clear and unmistakable link to increased sales
Hashtagged Twitter Volume (Twitter API)
Twitter Sentiment (3P Sentiment Analysis Tool)
Product Sales Volume (Company X)