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Segmentation - Coggle Diagram
Segmentation
Brand Mantra
#
(Feurig Firestation)
Is/Is Not (Hamlet)
Int/Ext (NK gardener)
Guide decisions (Hildegard guide)
Function (PB Artur)
Descriptive (The Script)
Emotional (Emo Mariah)
Authentic/Athletic/Performance (Nike statue)
Experiential Branding (School next door)
5 senses (5ive)
+4 P's (share 4 peas)
'Religion' (kneel eastward)
Apple (balancing apples)
Sense (Emma Thompson)
Feel (Robbie W)
Think (Aretha)
Act (LindaLo)
Relate (Berlin therapist)
PoD (Dan Savage)
Distinctive (sweaty aikido partner)
S (Sbahn Schoneberg)
Characteristics (Newspaper stands)
Cohort (Tomas Bengtsson)
Geographic location (Teacher Staffan)
Gender (Di Leva)
Lifestyle (Mac)
Behavior (Creche)
Online/IRL (Linus PL)
Subscription (InnerFrench Hugo)
Benefits sought (1st floor bins)
Beauty (Idoia)
Longevity (Sting)
Price (Katie Price)
HOW? (actual pigeon House)
P (Tesco Vauxhall parking)
REACH? (drive-thru window)
Brand Positioning (Fire exit)
Customer knows better (Stubben)
Mental map
Brand associations
Characteristics
Core Brand Values
#
Positioning Statement (map parking lot)
Target Segment WHO (Madonna)
Point of Differentiation WHY (Annie L)
similar USP (points on stickers)
desirable (shoots fashion episode)
deliverable (fruit delivery)
Points of Parity WORLD (Miss W)
Not brand-unique (changes sponsor t's)
Qualifying characteristics (ticks check list)
T (T-centralen)
WHICH? (Pans & Company)
Attractiveness (PB Oli)
Size (Order XL gloves)
Growth (RH become huge)
Stability (drops tray)
Value ($ tattoo)
Strengths (Schwarzenegger)
Current Position (refuses sideway turn)
Ease of entry (Door refurbed wider)
Competition (CJF)
Quantity (Orders 20 subs)
Quality (returns order)
3x3 (Mihai)
Profit Potential (brings profiteroles)
Strength (make arms huge)
Attractiveness (Homme+ spotted)