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GDT 316 (Pre-Production) - Coggle Diagram
GDT 316 (Pre-Production)
Target Audience
Demographic
- Age : 20 - 55 years old
- Income : Middle to high-income community.
- Working mothers, housewives, and busy individuals.
- HALAL for Muslims
Psychographic
- Busy individuals seeking quick, authentic, and quality food options.
- Fans of traditional Malaysian flavors and spicy food.
- Health-conscious, prefers natural ingredients and premium quality.
- Willing to pay extra for convenience and authenticity.
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S.W.O.T Analysis
Strength
- Suitable for various dishes.
- Well-known brand.
- Practical packaging that is easy to carry and use.
- Easy to find in the market.
- Made from fresh and natural ingredients, without preservatives.
Threats
- Market competition between other sambal brands that offer cheaper prices.
- Disruption in the supply of raw materials that can affect production.
- Uncertain economic conditions.
Weaknesses
- The price may be higher compared to normal market sambal.
- There is a lot of competition between local sambal brands.
- Less attractive packaging design.
Opportunity
- Utilizing E-Commerce platforms and social media to increase sales.
- Produce more variations of sambal to attract more customers.
- Collaborate with restaurants or caterers to promote the product.
Identify Problems
TV Commercial
- The use of visuals in the advertisements is not engaging.
- There is a lack of emphasis on the unique value of the product.
- The slogans are inconsistent.
- The advertisements do not provide clear instructions to viewers on the next steps.
Building (3D)
- Inefficient Layout for Operations
Website
- The homepage displays too much information and promotions on a single page.
- The menu structure and product categories are not clearly organized.
- There are no detailed descriptions of ingredients, taste, or serving suggestions.
- There is no review or rating system.