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how great leaders inspire action - Coggle Diagram
how great leaders inspire action
golden circle
How
Why
belief
exist
cause
why should anyone care
purpose
What
the way we think, act, communicate is from the outside in
people don't buy what you do; people buy why you do it
The goal is to do business with people who believe what you believe
Homo sapien brain
neocortex
corresponds with the "what" level
middle two sections:
limbic brain
feelings
human behavior
X
language
decision-making
communicate from the inside out
drive behavior
rationalize it with the tangible things
where gut decisions come from
law of diffusion of innovation
next 13.5%: early adopter
first 2.5%: innovator
next 34%:
late majority
laggard
early majority
have mass-market acceptance: achieve tipping point between
15 and 18 percent
market penetration
what you do simply proves what you believe
We follow those who lead, not for them, but for ourselves