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Campaign Close needs (scribblings), Website, Videos, Visual ID evolution,…
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Website
homepage update messaging, what we're highlighting, do we move commitments down to emphasize framing for close?
As we get to urgency point, perhaps an updating graphic/map that shows the changes to assure progress and getting to the end
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Milestones for a timeline could include major gifts, elevations, impact moments, etc.
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Visual ID evolution
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When do we start the tweaks?
Could be something very light this early Fall, especially with the website
Once we're confirmed that we're publicly announcing 6/30/26, we can do the larger VI switch
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Phases
- Fall 2025: our priorities/talking points
- Winter 2026: elevating urgency
- Spring 2026: highlighting donor impact
- June: 2026: last chance/POM
- Summer/Fall 2026: gratitude
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Key data points, brag stats (!!), and how we want to present them
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