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Drop in occupancy rate - Coggle Diagram
Drop in occupancy rate
Low sales
Not enough promotion
for foreigners
More Ads and marketing for foreigners
High hotel rates
Incorrect market research
and pricing strategy
Offer dinner every day
Access to the theme park every day
Bad location
Geographic limitations
Eda Bus Services: add route to the harbor - Cijin island
Promote the Bus service for an easy shuttle to the hotel
Lack of brand variety in the outlet
Lack of regular renewal plans in the outlet
Coupons for foreigners at the outlet to boost sales
Regular outlet sales review and replace the bad performing ones with new brands
Negative comments
on the internet
Lack of proper PR responses
Encourage customers to leave positive comments by providing some incentives and promotions
Respond swiftly and professionally to negative comments on platforms