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RHETORIC - Coggle Diagram
RHETORIC
DEFINITION & NATURE
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Purpose: influence thoughts, deisions and actions.
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HISTORICAL CONTEXT
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Sophists vs Philosophers
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Aristotle: systematized rhetoric as techne, liked to virtue.
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CANONS OF RHETORIC
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Delivery (Pronuntiatio)
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Voice, gesture, rhythm, expression
Invention (Inventio)
Appeals: Ethos, Pathos and Logos.
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