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PSYCHOLOGY - Coggle Diagram

- - - - wonder
      - surprise
        
        instead of being perceived as mainstream
    - - controversial issues
        
        is a matter that causes disagreement in the audience
        
        some people are for
        
        some other are against
        
        e.x. for abortion
      - creating repulsion
    - - religion topic
      - racsism
      - other controversial issues
        
        abortion
        
        a medical procedure to stop pregnancy
        
        miscarrige
        
        natural loss of the child during pregnancy
        
        climate change
        
        it causes disagreement in the audience
        
        some people are for
        
        some other are against
    - - which have all tackled
        
        religion
        
        sexuality
        
        race
  - - - consumers tend to subconsciously apply human-like personalities to brands
    - - IBM and Mercedes Benz
        
        tend to be perceived as conservative
    - - Apple, Abercrombie and Fitcho
        
        perceived as imaginative and provocative
    - - are chosen for this reason
        by their customers who form their market share
    - - different brands are chosen by different people
  - - - this finding was interpreted as the cause of heightened awareness for the shock appeal