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COMPETITIVE DYNAMICS, STRATEGY, 1.) Action (big, long-term, high…
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1.) Action (big, long-term, high resource)
e.g. build new factory, company acquisition
2.) Tactical Action (small, short-term, reversible)
e.g. price cut, ad campaign, limited-time promo
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Performance is affected by the quality of awareness, motivation, capability, and the success of actions/responses.
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