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SMMCG4[LN-6] Intellectual Capital, Core Competencies, Complementary Assets…

- - - - 🌐 Relational Capital
        
        ex:Brands、Customer list、Supply chain
      - 🧠 Human Capital
        
        ex:
        Knowledge & Skills、Experience、Education⋯⋯
      - 🏛️ Structural Capital
        
        ex:Patents、Copyright、Management philosophy⋯⋯
  - - - ➡️ Business Activities
        
        ➡️Financial Outcomes
- - - - Basic capabilities (such as technology, process, culture)
      - Hard to imitate :shield:
      - Determining competitive advantage :star2:
    - - Can be extended for multiple use
      - It is the bridge connecting the core and the market :bridge_at_night:
      - Technology Platform
    - - Physical products or services on the market :shopping_bags:
      - Extensions from core products
    - - Difficult to be imitated by competitors
        
        It is not a single skill, but a combination of multiple skills.
      - Can produce a variety of products
        
        As shown in the picture, the roots support the trunk, and the trunk extends into different branches and leaves (the final product).
      - Available across markets
        
        A core capability may be applied in different products and industries.
    - - 🏍 Honda
        
        Core Competence 🔐
        
        Advanced engine design and manufacturing (high performance, fuel efficiency)
        
        Core Product 🔄
        
        Engine modules, powertrain systems
        
        End Products 🛍️
        
        Cars, motorcycles, generators, lawn mowers, outboard motors
      - 📷 Canon
        
        Core Competence 🔐
        
        Precision optics, image processing, sensor technology
        
        Core Product 🔄
        
        Lens systems, image modules, imaging sensors
        
        End Products 🛍️
        
        Cameras, printers, medical imaging devices, surveillance systems
      - 3M
        
        End Products 🛍️
        
        N95 masks, Post-it notes, road reflectors, medical supplies, electronic films
        
        Core Product 🔄
        
        Adhesive formulas, films, filtration materials
        
        Core Competence 🔐
        
        Materials science, adhesive technologies, culture of innovation
- - - - Service
      - Marketing
      - Finance
      - Distribution
      - Other
      - Complementary technologies
      - Manufacturing
- - - - e.g Improve menu, train staff
    - - e.g Start food delivery, rethink business model
    - - e.g Breakfast shop: cooking egg pancakes, serving customers
- - - - Process
      - Path
      - Position