Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 4: ANALYZING RETAIL COMPETITION - Coggle Diagram
CHAPTER 4: ANALYZING RETAIL COMPETITION
Competitive Analysis
Demand & Supply
Law of diminishing returns
Retail operating costs (fixed, variable, semi-fixed)
Profit Considerations
Marginal revenue = marginal cost
Market Structures
Monopolistic competition
Oligopolistic competition
Pure monopoly
Pure competition
Non-monetary Factors
Ambience, cleanliness
Staff friendliness, pricing accuracy
Store personality
Types of Retail Competition
Intertype
Different types selling similar products
Divertive
Unrelated businesses competing for consumer spending
Intratype
Same type of retailer
Evolution of Retailing
Theories
Retail Accordion: Broad to narrow assortment (or vice versa)
Retail Life Cycle: Introduction → Growth → Maturity → Decline
Wheel of Retailing: Entry → Trading up → Vulnerability
Retailing in Malaysia
From small independents to major chains
Modern shift to tech-based retail systems
Future Changes in Retail Competition
Increased global competition
Integrated technology
Innovative retail formats
Rise of private labels
Growth of non-store retailing