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UNIT 4: PERSUASIVE COMMUNICATION - Coggle Diagram
UNIT 4: PERSUASIVE COMMUNICATION
INFOINMENT
Uses emotional appeal to boost popularity and engagement.
Coverage of celebrities, music, sports on TV as top content in Europe.
Mix of information and entertainment to attract larger audiences
PERSUASIVE COMMUNICATION
More effective when appealing to feelings, not just reason.
People trust those who live by what they advocate.
Influencing behavior or opinions through symbolic interaction.
Works through emotional connection, not just logic.
INTERPERSONAL PERSUASION (Le Saget)
Types of magnetism that enable person to person influence.
Intellectual Magnetism: Clarity, intelligence, well- structures ideas
Emotional Magnetism: Warmth, empathy, attentive listening
Physical Magnetism: Personal charm, presence, attraction
Moral Magnetism: Integrity, values, inner balance
PERSUASION IN SOCIAL COMMUNCIATION (McGuire
Attention: The message msut capture interest
Understanding: Clear and logical structure is key for message impact
Mesagge exposure: The audience mst encounter the message
PERSUASION IN INFORMATION
Emotional: Appeals to feelings and emotional responses
Subliminal: Hidden or uncouncious influence trough subtle cues
Rational: Uses logic: deduction, induction, analogy, and rhethoric
PERSUASION TECHNIQUES
Trough message
Trough Language
Trough argumentation
Trough Non- Verbal
Trough emotions
Trough attitudes
Trough logics