Please enable JavaScript.
Coggle requires JavaScript to display documents.
UNIT 1: PRINCIPLES OF COMMUNICATION - Coggle Diagram
UNIT 1: PRINCIPLES OF COMMUNICATION
Etiomology: share, to exchange something, put in common
Introduction
Characteristics of communication and information society (Yoneji Masuda)
Irradiation
Speed
Omnipresence
Multilaterality/Centrality
Exhuberance
Interactivity/Unilaterality
Characteristics of the communication society (Yoneji Masuda)
Heterogeneity
Disorientation
Inequiality
Passive citizenship
A complex phenomenon
Characteristics of Communication (Martín- Algarra)
Referential: Communicates knowledge, shared culture
Complex: A process, not a thing; many froms
Social: Uniquely human, freedom of expression
Temporal: Happens in space/ time
Human: Uniquely human, freedom of expression
Symbolic Capacity & Language
Human communication: Symbolic, not just sensory
Animal communication: Limited, non symbolic human language features
Metalinguistic ability
Ifinite resource
Arbitrary
Cultural product
Doble articulation
Axioms of Human Communication
Circular, not cause- effect
Digital (verbal) and analogue (non- verbal)
Content and relationship levels in all messages
Symmetrical or complementary exchanges
Impossible not to communicate
Defining Communication
Coperation
Competence: Appropiatness, Efficiency, Adequacy
Motivation