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G6_[ENT‐4] Markets, Need‐Finding, and Planning, G6 (IBS(M) Abby (20%),…

- - - - Unspoken or hidden assumptions
      - Ignoring assumptions
        
        ChargeItSpot
        
        Assumption
        
        Customer :timer_clock: and sales :arrow_up:
        
        Unexpected value
        
        Customer email
  - - - 2 more items...
        
        1 more item...
        
        1 more item...
        
        Revenue Streams
    - - Importance score
        
        :arrow_double_up:High
        
        Needs to test & validate
      - Uncertainty score
- - - - Learning
      - Referenceability
      - Coherence
- - - - Determine solution
      - :silhouettes:
        Group method
        
        Together to discuss
        
        Influence others
        Similar ideas
        Limited creativity
        
        Find food together
        
        :star:Brainstorming initial ideas
      - :silhouette::arrow_right::silhouettes:
        Hybrid method
        
        first thinks alone before discussion
        
        Prepare in advance
        
        Act separately and share information
        
        :star:Poposal stage
- - - - Interpreting
        
        Organizing needs
        
        Establish the relative importance
        
        Identify the most pressing need :explode:
  - - - Sample size
        
        Approaches to conduct interviews
        
        :ok:
  - - - Helping building user personas
    - - To recognize each steps and the most pressing pain point
- - - - WHAT
        
        The Concept
        
        Use a spreadsheet model
        
        milestone-assumption matrix
        
        Conduct low-cost experiments
        
        Make informed decisions
      - The Process
      - 1. Start with a goal
        
        2. Map the operational steps for your enterprise
        
        3. Build a reverse income statement
        
        4. Benchmark assumptions
        
        5. Match milestones to assumptions
        
        6. Adjust the plan
        
        1 more item...
        
        work backwards
        
        marketing :arrow_right: ordering :arrow_right: manufacturing :arrow_right: delivery :arrow_right: customer service
        
        ex. desired profit
    - - full of uncertainty
        
        minimize risk and wasted resources
        
        test assumptions
        
        (plan without full information)
- - - - Emphasize skill over strength, avoid direct competition.
- - - - Financial cost
        
        ROI maximization strategies
        
        Investment priorities
      - Time cost
      - Founder’s energy
  - - - Recruitment and outsourcing
- - - - Reverse Income Statement
        
        To hit 138K → Work backward
- - - - Action:
        
        Prototype & Pre-Sell
      - Result:
        
        Real cost = 140/desk (not 120)
        
        Only 8 orders (not 144!)
  - - - Missing expenses ( rent, taxes, ads)
- - - - Late majority
        
        Laggards
    - - Different customer needs
        
        It's hard to change:
        
        marketing strategies
        
        value proposition
        
        Can not expand to mainstream market
- - - - before invest more