Please enable JavaScript.
Coggle requires JavaScript to display documents.
Disconnect to Reconnect, "From doomscroll to deeplife" - Coggle…
Disconnect to Reconnect
Problem statement :red_flag:
According to statistics online, teenagers average over 8 hours of daily screen time.
About 53% of Gen Z adults report engaging in doompscrolling behaviours.
The consequences :red_flag:
Addiction, eye strain, and especially for students- dropping grades and lost focus
Customer segment :star: :
To anyone, but recommended to Teenagers and young adults (16-35)
Especially to those addicted to their phones
To those who wants to enjoy outdoor activities with friends
Proposed solution:question:
'Introducing Disconnect to Reconnect'- a digital detox retreat where teens and young adults unplug, recharge, and rediscover life beyond the screen.
What do we offer?
3 day Camping trips
Day 1: Ice breaking activities, free guided hikes, campfire stories
Day 2: Beach cleaning, Canoeing and barbeque
Day 3:Canopy walk, fishing and self reflection
Unique Value Propositions:!:
"
Rewire your brain, not just your habits
"
Science-baked detox to rebuild focus and dopamine balance
. A University of Utah study found 3 days in nature improved creativity & problem-solving by 50%.
Unfair advantages :!:
Purpose Driven Experience
Our service is not just about outdoor fun, it’s designed to help participants build confidence, make real friendships, and develop life skills without the distraction of screens. This tech-free focus is especially valuable in today’s digital world and gives us a meaningful edge
Qualified Local Team
Our staff includes experienced local guides and youth facilitators who are familiar with Brunei’s environment and safety practices. Their skills and connection to the community help parents/customers feel confident about trusting our services/sending their children to our program
Clear and Memorable Brand Identity
Our name, Disconnect to Reconnect, clearly reflects our purpose: helping young people/adults to take a break from technology and reconnect with nature and personal growth.
Lasting Memories Through Photography
We include a professional photographer to capture the camp journey. These photos create emotional memories for families and help us promote the experience in a genuine and personal way something that can builds trust in our services and encourages referrals.
Local Knowledge and Cultural Understanding
We have a strong understanding of Brunei’s culture, environment, and community expectations. This allows us to design camp experiences that are safe, respectful, and meaningful for local families.
Local Collaboration in Temburong
Marketing Channel :silhouette: (reaching customer and vice versa)
Advertised Social Media Challenge through Instagram and Tiktok
"3-day offline mode challenge" (post camping activities)
Tag 3 friends and have a chance to win free kit and vouchers
Show the nice hiking views in social media
Revenue streams :moneybag:
Cost structure :moneybag:
Fixed assets
Camp gear, canoes, safety gears and storage/containers
total: $2500
Fixed expense
Ulu Temburong Permit and Entry Fees, marketing, collaboration, staff and insurance
total: $1100
Collaboration with Company 1, Company 2(list prons and cons)
shared values and vision (sustainability, innovation and market leadership)
success metric revenue growth, market share increase, customer acquisition and cost saving)
Variable expense
Refreshment, activity materials, cleaning supplies, BBQ materials, detox kit
Standard package: $850
Key metrics :!:
Customer Attendance :silhouettes:
Highly dependent on the time of the year (more customers during holidays or weekends)
Effectiveness of Curing Addiction :checkered_flag:
Customer Reviews :smiley:
Reading customer reviews to know which part of the experience to improve on
Some activities or aspects may be inadequate (i.e. not enough outdoor restrooms for customers)
Some customers may return to addiction on their mobile devices (even after going through session)
Some customers may range from fully to partially cured after a session, from various factors
"From doomscroll to deeplife"
American research associates doomscrolling with poor self-control and heightened FOMO. By joining Disconnect to Reconnect, restraining oneself from doomscrolling can reduced anxiety, improved attention span and better sleep quality