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AAI Class Summary - Coggle Diagram
AAI Class Summary
Agency Types
Media
Public Relations (PR)
Digital Marketing
Social Media
Promotion/Experiental
Healthcare
Financial
Media Types
Magazines
Newspaper
Video
Radio
Social
Display
Digital Search
Media OSEP Model
Paid media
Social media ads
Boosted content
Earned media
Media Relations
Blogger relations
Influencer relations
Shared media
Reviews
Private Social
Owned media
Content marketing
Visual content
Creativity
Create a dashboard of 100 great ads activities
The process and theories of creativity
Develop the characteristics of creative thinking
SMP= Single Minded Proposition
Inspiration to the creative team, heart of the campaign
Brand feature, brand benefit
Value propostition
What the consumer gets/feels/gains from the business