Please enable JavaScript.
Coggle requires JavaScript to display documents.
SIS 7 PRICING - Coggle Diagram
SIS 7
PRICING
BASICS
VALUE
REVENUE
PRICE
PROFIT
STRATEGIC PRICING PROCESS
DETERMINE SENSIVITY
Supply
Demand
Price elasticity
SET GOALS
SALES-BASED GOALS
Market share
Sales maximisation
PROFIT-BASED GOALS
Satisfactory profit
Profit maximisation
Target return on investment
SELECT TACTICS
Competition
Market demand
Break-even
Discount
Cost plus
Seasonal
Penetration
Off-peak
Skimming
Bundling
Status quo
Discriminatory
Prestige
Exchange
BREAK-EVEN ANALYSIS
SET PRICE POINT
ASSESS VARIABLES
Legal and technical boundaries
Marketing mix
Competitors’ pricing