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Event Impacts and Legacies, legacy planning is becoming an important tool…
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- legacy planning is becoming an important tool for future when events are struggling with financial issues and participation decrease
- the economic justifications are not enough in modern event industry
- the increasing demand for more benefits for the locals and overall positive impacts for the stakeholders requires changing the ways events are planned and implemented
- events need to stand out from the crowd and fight for a long-lasting future.
- legacy planning can be the tool to survive in the more demanding environment
- legacy planning can help event organisers to design a long-term structure for the event with future goals
- information is the key element in future event planning
- legacy plans should always be based on the right information at the right time and sport business intelligence should be used during the whole process to maximise the impacts and gathering data for future events
- this research will propose utilising sport business intelligence (SBI) in the event process
- 14 Olympic venues developed for 2004, "now what do we do with them?"
- no clear increase in sports development or participation
- visitor/tourist number static?
- country did not plan well, poor legacy planning
- One of the biggest and most important sustainable legacy benefits to accrue from major sporting events
- to maximise the opportunities, the planning should commence well in advance of the event
- sport tourism as the catalyst for an integrated tourism offer - reflecting sport, culture, heritage, sea & sand, climate, adventure and eco tourism