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CHAPTER 5: RETAIL CHANNEL BEHAVIOUR - Coggle Diagram
CHAPTER 5: RETAIL CHANNEL BEHAVIOUR
Supply Chain / Retail Channel
Definition: Movement of goods from production to consumption
Importance: Interdependence of channel members
External Forces in Supply Chain
Economic environment
Competitive environment
Technological environment
Political-legal environment
Socio-cultural environment
Marketing Functions in Supply Chain
Financing
Transporting
Selling
Standardizing and Grading
Risk-taking
Information Buying
Storing
Marketing Institutions
Primary
Manufacturers, Wholesalers, Retailers
Secondary
Market Researchers
Transporters
Advertising Agencies
Financial Institutions
Warehouses
Agents/Brokers
Insurers
Channel Members & Their Benefits
Manufacturers
Distributors/Wholesalers
Suppliers
Retailers
Raw Materials
Facilitating Channel Members
Storage Agents
IT Specialists
Transporters
Financial Institutions
Agents (Sales, Purchasing)
Insurance Firms
Freelance Brokers
Channel Collaboration
Two-way Communication
Solidarity
Mutual Trust
Information Flow via Technology
Internal & External Supply Chain Support
CRM Support
Information Systems (IS)
RFID Technology
Implications to Retailers
Cost Reduction
Flexible Credit Terms
Long-term Relationships
Purchase Flexibility
Loyalty