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Standardization, Adaptation - Coggle Diagram
Standardization
Cons
Less effective in culturally diverse markets
May face legal or regulatory issues
"One size fits all" doesn’t always work
May not meet local preferences or needs
Pros
Saves time and resources
Easy to implement across multiple markets
Cheap and efficient
Adaptation
Cons
Higher production and marketing costs
Complex operations and logistics
Requires deep market research
Can dilute brand identity
Pros
Better customer satisfaction
Easier market penetration
Tailored marketing strategies
Meets legal and cultural requirements