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product and service - Coggle Diagram
product and service
:warning:three product level
actual product
augmented product
core benefit
a product is a problem solver
product classification
specialty
shooping
convenience
unsought
core benefit(= customer value)
benefits bring to customers
reason/ why you buy this product
core benefit offers no competitive advantage
actual product
tangible stored touched physical
producer turns the core benefit to the actual product
brand
design
quality level
feature
style
packaging
augmented product(= added value)
non physical part of the product
possible to different from your competitor, helps to stand out in the market place.