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Unit 3: Methods of Collecting Primary Data - Coggle Diagram
Unit 3: Methods of Collecting Primary Data
Resolution of Research Problem
Empirical data is essential.
Follows hypothetico-deductive method.
Builds and tests hypotheses.
Importance of data collection.
Epistemology Basis
Study of knowledge influences data collection.
Recording factual experience.
Link between knowledge and practical methods.
Research Design Link
Methods connected to research questions.
Data collection methods chosen via research design.
Blend of ideal and practical approaches.
Data Classification
Primary
Secondary
Primary / Qualitative Data Collection Techniques
Interviewing.
Focus groups.
Sampling surveys.
Observation.
Experimentation.
Simulation.
Projective techniques.
Selecting a Data Collection Method
Based on research problem.
Nature of information to be collected.
Unit of analysis and enquiry.
Geographic and temporal scope.
Respondent sophistication.
Skill level of field staff.
Data accuracy and respondent indispensability.
Resource availability.
Interview Method
Verbal self-reporting.
Systematic two-way conversation.
Gathers opinions, attitudes, experiences.
Includes qualitative or depth interviews.
Focus Group Method
Group interviewing method.
6 to 12 selected respondents.
Facilitated discussion by moderator.
Rationale of Focus Groups
Elicits honest responses in a group.
Uses group dynamics for more information.
Models social interaction.
Number of Participants in Focus Groups
Less than 6 reduces group dynamics.
More than 12 can be counterproductive.
Projective Techniques
Accesses subconscious motivations.
Uses indirect data collection methods.
Elicits responses to sensory stimuli.
Logic of Projective Techniques
Projects internal personality structure.
Individualistic response based on personality.
Observation Method
One of the oldest data gathering methods.
Involves direct experience of reality.
Must be systematic, methodical, and generalized.
Logic of Observation
Live data streaming.
Comprehensive information.
Direct experience of reality.
Reality-inspired hypothesis generation.
Ideal when self-reporting is not possible.