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Unit 3: Ethnography - Coggle Diagram
Unit 3: Ethnography
- Ethnography Research Process
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- Documenting Group Behaviors/Dynamics.
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- Verification: Ensuring research validity.
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- Verification and Validation
- Popular in anthropology and sociology.
- Used to study both exotic and local groups.
- Documents communicative patterns and practices.
- Makes unfamiliar groups familiar.
- Records values, practices, artifacts.
- Qualitative research method.
- Understands social/cultural groups.
- Gains holistic group understanding.
- Studies group via participation and observation.
- Selecting the group for study.
- Deciding study focus: specific or emerging.
- Duration of participation for valid conclusions.
- Applicable to various group sizes and types.
- Provides insight into culture creation and maintenance.
- Highlights the role of communication in groups.
- Active participation in group.
- Writing an ethnography based on experiences and interviews.
- Observation at a retirement ceremony.
- Identifies explicit and implicit communication.