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Search Quality Rating (Overview), Search Quality Rating (Full), Use my…
Search Quality Rating (Overview)
Page Quality Task: Assesses the reliability of search results.
Web page quality through
E-E-A-T: Experience, Expertise,
Authoritativeness and Trust
Your Money or Your Life” (YMYL) pages have very high quality standards.
Needs met Task: assesses the usefulness of the results to the user.
Intent of the user
Interpreted by search query and user location
Are search results are comprehensive, current or
authoritative.
Search Quality Rating (Full)
Page Quality: How well the page achieves
its purpose.
Determine the purpose
Clearly understand the purpose of the page.
Websites are created to help people ¿Does the current website fulfill this purpose? If not, a rating of Lowest may be warranted.
Assess if page is harmful
If the website or page has a harmful purpose or is design to deceive people about its true purpose, it will immediately be rated the lowest quality in the on the PQ rating scale.
This includes websites or pages that are harmful to people or society, untrustworthy or spammy as specified in the guidelines.
There's a lot of content on the internet that some would find controversial, one-sided, off-putting, or distasteful, yet would
not be considered harmful as specified in the guidelines
Determine the rating
The PQ rating is based on how well the page achieves its purpose on a scale from lowest to highest quality
Must consider EETA
The first-hand experience of the creator.
The expertise of the creator.
The authoritativeness of the creator, the main
content itself and the website.
And trust: the extent to which the page is accurate, honest, safe, and reliable.
Determine page quality rating by
Reviewing the Main Content (MC) quality: As a general rule, MC is high quality if it takes a significant amount of effort, originality, and talent or skill to create the content.
Reviewing the information available about the website and its creator: It should be clear who is responsible for the website and who created the content on the page, even if through an alias or username.
Researching the reputation of the website and creator: A website’s reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website.
Health, financial stability, or safety of people, or the welfare or well-being of society. Your Money or Your Life
Needs Met: How useful a result is for a
given search.
Determine the user intent
Query content & location if relevant
They might be more than one search intent
Think about query's current meaning while we search.
Determine the rating
Consider the extent to which the result
“fits” the query
is comprehensive
is up-to-date
comes from an authoritative source
satisfies the user, or whether the user would
want to see additional results
Use my best judgement to represent my locale and not just my beliefs.
We give feedback on quality of search results and spelling.